k_Street Consulting, LLC Blog

It’s probably fair to label social media as one of the greatest inventions of the 21st century. Nearly half of the world’s population are active users of social media; and, that number would almost certainly be higher if more people had access to unencumbered broadband. Over the past few weeks, however, one of the most utilized social media services, the microblogging website Twitter, has sparked some controversy after they added an amendment to a tweet sent by the U.S. President Donald Trump suggesting it contained “potentially misleading information”. Today, we’ll briefly discuss what this showdown with the White House means for social media companies. 

With 255 million active users, Twitter is one of the biggest social media platforms, but some companies are still skeptical about using it. What Twitter-haters may not realize is that it provides businesses with a marketing advantage by allowing them to customize their audience to suit their needs, making it a valuable marketing tool--that is 100% free!

It's no secret that social media has become an integral part of any business' marketing strategy. Twitter, being one of the top social media outlets, should certainly not be avoided. There is much potential to be unlocked by your business by using Twitter.