While it can be too easy to assume that specialized software, like customer relationship management (CRM) software is reserved exclusively for massive companies, there are a lot of benefits that small businesses can see from using it. Let’s take a look at some of these benefits now.
In recent news, millions of records containing personal information were made available to the public in a sizable data leak, providing potential scammers with plenty of information to utilize in their schemes. These records were all part of a 53 GB database that was available for purchase from Dun & Bradstreet, a business service firm.
It’s safe to say that nobody enjoys their email inbox getting clogged with messages. Unfortunately, communicating by email is a standard part of doing business. Of course, in order for these emails to communicate their message, they must first pique the interest of the recipient enough to be opened. Here is a guide to crafting email subject lines that get readers to open them.
You might be aware that some websites collect personal data from you depending on your mobile device’s location, your browsing history, and several other factors. This information is generally used for marketing, but it could have unforeseen effects on the way you browse the Internet. It can be fairly revealing about your personality, or possibly even incriminating. Therefore, you should be aware of how this personal information is gathered from you without you even knowing it.
One of the most memorable Super Bowl XLIX commercials yet again came from Coca-Cola. In classic Coca-Cola fashion (pun intended), they premiered an inspirational video with the message, “Let’s all make the World Wide Web a better place, #MakeItHappy.” We can’t contest to Coke’s feel-good message, but as an IT Company, we must object to one horrifying aspect of this commercial.
We live in an age where everything we do is auto-corrected through our word processor or email client. This makes it particularly easy to make grammar errors, especially when you’re in a pinch and you need to send out a reminder or an email within moments. If your business isn’t careful to avoid these mistakes, you could potentially be seen as unprofessional in your industry.
With 255 million active users, Twitter is one of the biggest social media platforms, but some companies are still skeptical about using it. What Twitter-haters may not realize is that it provides businesses with a marketing advantage by allowing them to customize their audience to suit their needs, making it a valuable marketing tool--that is 100% free!
Last year, a Washington DC restaurant called the Serbian Crown was forced to close its doors to the public. Instead of chowing down on delicacies such as lion, horse, and kangaroo meat, customers can now only sink their teeth into disappointment. The reason? A nasty Google Maps hacker, and lack of brand management to help clean the mess up.
One California restaurant owner has recently taken on an interesting marketing strategy that goes against all conventional wisdom. Co-owner David Cerretini of the Italian restaurant Botto Bistro tells his strategy to USA Today, "I want to be the worst restaurant in the San Francisco area!" Strangely enough, his approach seems to be working.
At this point, mobile technology use is more than just another trend; it's ingrained into almost every facet of our culture. In fact, the majority of adults in the United States not only carry cell phones, but 56% of all American adults carry smartphones. If you haven't tapped into the potential of mobile marketing, your company is missing out!
