Tip of the Week: Using Digital Signage

Businesses often utilize signage to direct visitors to specific points of interest in their offices, but with the advent of digital technologies, the potential for digital signage is nearly endless. If leveraged properly, these displays can be used to provide key insights into operations, as well as notify employees and visitors of important information.

When we say digital signage, what we mean is having digital displays in your office. You may have seen them out and about in other locations, such as fast food restaurants using monitors as menu boards. In essence, digital signage solutions give your business the opportunity to broadcast content to screens around your office for a variety of reasons, and they are great opportunities to make your workplace a more dynamic experience as a whole.

Showcase Important Information or Statistics

Sometimes you need your employees to see announcements, but you want to make the information known in a more public location. Otherwise, you can use it to display statistics, like the number of sales or a countdown to a certain date or time. Either way, digital signage can be used to keep your staff informed.

Digital signage is also helpful for navigating the office. You can have signs indicating where important locations, like a conference room or bathroom, are located. 

Display Upcoming Dates and Events

All businesses have deadlines of some sort, and digital signage is a perfect way to broadcast it to your entire office… or at least the locations where digital signage is used. It’s an easy, supplemental way of drawing attention to certain times, dates, or events that are arriving in the future. 

Monitor Goals More Effectively

Digital signage can help your organization keep its employees accountable through the display of goals and key performance indicators. You might even be able to foster some healthy competition between your organization’s employees, as their performance will be displayed in an easy-to-understand format.

Does your business need assistance with setting up or acquiring resources for digital signage? k_Street Consulting, LLC can equip you with all the assets you need to make effective use of digital signage. To learn more about what we can do for your business, reach out to us at (202) 640-2737.