Millennials are entering the workforce at a considerable rate. In fact, some experts claim that millennials will soon make up at least one-third of the entire workforce. Thus, it’s important for both employers and workers from previous generations to understand how this generation thinks, acts, feels, and most important of all, works.
When you’re emotionally invested in something, there’s a better chance that you will enjoy it and find reason to do it. This is why marketers always attempt to use a good old tug-at-the-heartstrings tactic, as they know that if they can get their audience invested on an emotional level, they’ll be more willing to take the dive and try something new. The same tactic can be used to turn good employees into great employees.
