Tip of the Week: How to Effectively Communicate with Your Clientbase

One of the most important things that your business needs to do—especially now—is to communicate with the clients you serve. To guide you into doing so to the best of your abilities, let’s go over some tips for you and your team to keep in mind pertaining to your communications.

1.  Use the Best Tool for the Job

Your contacts should never find it difficult to reach you, so you need to make sure you’re providing them with plenty of options for them to make contact. Don’t pick between a phone number or an email address, give them both, along with a live chat feature, conferencing options, and other forms of communication. Making use of things like a blog and social media give you a great way to reach out to them first, starting the conversation.

With all of the options you can now give to your clients, they will feel much more confident about getting an answer to their questions and having their concerns addressed. They’re also apt to pay more attention to you as well.

2.  Automate as You Communicate

Of course, in doing so, you may make it more challenging for you and your team members to keep the conversation going with your clients while also accomplishing what needs to be done each day. After all, if your whole day is spent answering questions on the phone, it’s going to be a little difficult to do anything else. Fortunately, there are solutions that you can use to better manage all these communications. Automated phone systems can keep your whole team from being interrupted as a client plays phone tag, while following up with emails and other communications can help minimize the questions that clients ultimately reach out with and simplify their experience.

3.  Coordinate Your Team

For your business to provide a good experience for your customers and clients, your team all needs to work together as they deal with them to avoid repeating or contradicting messages. Improving your internal communications will only make your external communications stronger. Tools also exist to facilitate this, including instant messaging and customer relationship management (CRM) software.

For assistance in implementing this technology (and others), reach out to our team here at k_Street Consulting, LLC. We can discuss the tools that will suit your needs the most, as well as figure out how we can optimize them to your needs. To learn more, give us a call at (202) 640-2737.